Accessibility is an important factor for search engines when ranking results; non-compliance can mean lower rankings.
Better search results and a more accessible site can help your customers to more easily find - and buy - what they’re looking for.
1 billion people, or 15% of the Earth’s population, experiences some form of disability; almost 300 million of those have vision impairments, according to the World Health Organization.
Users with vision impairments will use tools like screen magnification systems that can render page elements out of context with the rest of the page, or tools designed to describe what’s on the screen.
The use of screen readers has grown from 12% of disabled users in 2009, to almost 90% today. It’s estimated that 70% of UK websites are not compliant with accessibility laws, and more than 90% of the most popular US federal websites fail to meet basic accessibility standards.
Up to 10% of people in the US have reading difficulties, including dyslexia; 7% of working age adults have a severe dexterity difficulty; and 5% of the population in the US, UK and Canada suffer from hearing difficulties.
Most lawsuits for web inaccessibility focus on blindness or vision impairment. There was a 181% rise in accessibility lawsuits and litigation in the US in a single year, between 2017 and 2018.
People with disabilities spend half a trillion dollars annually, but 73% of people with disabilities in the UK were unable to complete basic transactions on more than a quarter of the websites they visit. Of those customers, 82% said they would spend more if websites were more accessible.