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Case study: Custom gifting

Black Bow Gift Co.

How we took a Halifax gift box company from idea to launch on Shopify, with a custom build-a-box experience and gifts to several addresses in one order.

Start your project Call 1-877-516-6319
Shopify Plus Development Agency - Shopify Flow
Build a box Custom gift builder

Shoppers design their own gift box, and inventory updates for every item inside.

1 → many Multi-address shipping

One order can send gifts to several people at different addresses.

Idea → launch Full build

Design, development, SEO, email and shipping, start to finish.

Black Bow gift box wrapped with a pink ribbon and dried flowers

The challenge

A clear vision, built right.

Amanda Cluett, owner of Black Bow Gift Co., knew exactly what she wanted: a store where customers could build their own custom gift box, not just pick one off the shelf.

What she needed was a Shopify partner in Halifax who could bring that vision to life. She found Hopatoo on Google.

Together we chose to build on Shopify, so customers could design a one-of-a-kind box and still check out through Shopify's fast, trusted checkout.

How we worked

Side by side, start to finish.

Amanda was part of every step, so the finished store matched the vision she started with.

  1. Discover

    We planned the project with Amanda in a shared Trello board, alongside our project, design and development team.

  2. Design

    Every page was designed and approved in detailed design files before any code was written.

  3. Build

    We developed the full store, including a custom build-a-box app and multi-address shipping.

  4. Launch

    We set up SEO, Klaviyo email marketing and shipping rates, then trained Amanda's team to run the store.

What we delivered

Everything a gift shop needs.

  • A custom build-a-box app where shoppers design their own gift, with stock updated for every item inside
  • Multi-address shipping, so one order can send gifts to several people
  • A fully custom design, from approved design files to the finished store
  • Theme selection based on speed and the features Black Bow needed
  • Keyword research and on-site SEO for short and long-tail searches
  • Klaviyo email marketing, set up for easy campaigns
  • Shipping rate calculations and custom local delivery options
  • An easy-to-edit store Amanda's team can update themselves after launch
Black Bow holiday gift box with a cutting board, preserves and pine cones
Striped throw blanket tied with a red Black Bow ribbon
Cream blanket on a wooden tray tied with a satin Black Bow ribbon

The result

Gifting, made personal.

Black Bow Gift Co. launched with exactly the store Amanda imagined: beautiful, easy to use and truly custom.

Customers love designing their own gift boxes, and often mention how easy the experience is and how professional the store feels. Black Bow keeps growing, and we're proud to be part of their story.

Black Bow "Design your own gift" banner: create a one-of-a-kind gift in a few easy steps

Have a big idea for your store?

Tell us what you want to build, and we'll help you bring it to life on Shopify.

Start your project Call 1-877-516-6319