When Mossy Ineos Grenadier California set out to bring its rugged, adventure-ready vehicles online, it wasn’t just about going digital, it was about creating an experience that reflected the same precision and strength that defines the Grenadier. Hopatoo’s mission was to migrate Mossy’s outdated Team Velocity site to Shopify, empowering them with speed, control, and a luxurious yet rugged digital presence worthy of the brand.

Turning roadblocks into results

The Challenge: Mossy’s old platform made simple updates slow and complicated. Analytics were fragmented, UX design didn’t match the premium brand image, and conversion performance lagged.

The Solution: Hopatoo migrated the site to Shopify, building a dynamic system with independent content management, advanced analytics, and an upgraded interface designed for clarity and brand storytelling. The new platform gave Mossy total freedom to launch, track, and refine campaigns without delays or technical barriers.

Designing a powerful digital experience

Discovery & Strategy

Our process began by mapping the complete customer journey, understanding how automotive shoppers browse, compare, and connect. This insight guided the strategy to ensure every click led to confidence and clarity.

UX & Design

We designed with “rugged luxury” in mind, bold visuals, modern typography, and cinematic imagery that echoed the power of the Grenadier. The layout maintained balance between elegance and adventure.

Shopify Setup

We built a fully customizable Shopify foundation, allowing Mossy’s in-house team to update content, create campaigns, and track results instantly, without code.

Analytics Integration

Through Google Analytics 4 and advanced event tracking, Mossy gained real-time visibility into leads, user behavior, and ROI, empowering data-driven marketing decisions.

The measurable impact

• Same-Day Campaigns: Marketing initiatives go live instantly.
• Higher Conversion: Streamlined forms and cleaner UX improve engagement.
• Data Visibility: Real-time analytics provide actionable insights.
• Stronger Brand Presence: A digital experience that matches Grenadier’s reputation for strength and quality.

“The new platform completely changed how we operate online. We can update campaigns in minutes, track performance in real time, and our customers love the experience. It feels like the digital version of the Grenadier — strong, smart, and built to go anywhere.”

— Mossy Ineos Grenadier California Team

Elevating the experience

To bring Mossy’s premium story to life, we alternated imagery and text for rhythm, added full-width banners showcasing the Grenadier in its element, and maintained elegant white space for clarity. The final design feels powerful, effortless, and perfectly aligned with the brand’s tone of rugged sophistication.