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Private · By application only

The ecommerce room
everyone wants
to be in.

A hand-vetted private community of serious operators, founders and experts — with real deals, monthly masterminds, private coaching and the kind of unfiltered conversation that only happens behind closed doors.

Apply to join → What's inside
Members Only
Less noise.
More signal.
  • Vetted operators doing $500K–$50M+
  • Private deals from top ecom tools
  • Monthly masterminds & expert AMAs
  • Direct access to agency partners
A Hopatoo private community
Who it's for

We're selective
on purpose.

Every Facebook group and Slack community is 80% noise and 20% people trying to sell you something. Inner Circle is the opposite — small, screened, and built around people actually in the arena.

01 / Brands

Founders & operators

If you're growing a DTC brand doing real revenue ($500K+ annually, give or take), this room is for you. Share what's actually working. Learn from people a few steps ahead.

02 / Agencies

Agency owners & consultants

Service providers who ship real work for real clients. Bring your expertise, find your next partnership, and learn what's broken in your clients' stacks before it bites you.

03 / Experts

Vetted specialists

Devs, designers, email specialists, media buyers, retention nerds, Shopify architects. If you're known for being great at one specific thing, we want you in the room.

What's inside

Four reasons
members stay.

Not a content firehose. Not another Slack you'll mute in two weeks. The things that actually move the needle on your business — and nothing else.

01

Exclusive deals

Members-only pricing on the ecom stack: email, reviews, subscriptions, CRO tools, agencies, fulfillment. Negotiated once. Shared with the room.

02

Private coaching

1:1 and small-group sessions with specialists who've grown brands past the plateaus you're hitting right now. Not generic frameworks — your actual store.

03

Monthly masterminds

Live, members-only Zooms where founders bring a real problem, the room pulls it apart, and you leave with a decision — not a reading list.

04

Expert webinars

Deep-dive sessions with the operators behind brands you've heard of. Recorded, searchable, members-only. No pitch, no fluff.

Who's behind this

Built by operators,
for operators.

I'm Terry — co-founder of Hopatoo, a Shopify Plus Partner agency. I've spent the last decade shipping stores, running campaigns, breaking things, and fixing them before Black Friday.

Inner Circle is the room I always wanted and could never find: real operators, no gurus, zero pitch slaps, and the kind of candid conversation that only happens when everyone in the group has actually built something.

Terry Arsenault  / Co-founder, Hopatoo
Shopify Plus Partner 10+ years in ecom Hopatoo Ecommerce Club
150
Founding
members cap
12/yr
Live
masterminds
$5M+
Avg member
GMV
0
Pitch slaps
tolerated
Questions

Before you apply.

How much does it cost?
Inner Circle is a paid membership. Pricing is shared with applicants who are a mutual fit, after we review the application. We'd rather tell you the number in context than scare off the wrong people with it on the homepage.
How selective is "selective"?
We cap founding membership at 150. We're reading every application and declining anyone whose only pitch is "I want to network." The room is only as good as its weakest member — we take that seriously.
I'm pre-revenue / just starting out. Can I apply?
Honestly, probably not the right fit yet. Inner Circle is built for people with scar tissue — operators who've already shipped and are solving the problems that come after that. Join Ecommerce Club (free) in the meantime; you'll get a lot out of it.
What happens after I apply?
We'll review within 5 business days. If it's a fit, you'll get an email with a short intro call (15 minutes), the pricing, and the member agreement. If it's not a fit, we'll tell you — no ghosting.
Can my agency / brand pitch services inside?
No. There's a dedicated space for members to share wins and offerings, but direct pitching in channels is a hard no. We'll remove members who break that one.
Apply

Think you'd belong
in the room?

Fourteen questions. Five minutes. We read every one.

Step 1 of 14
✓

Application received.

We'll review within 5 business days and reach out either way. In the meantime, here's a copy of what you sent — hang onto it.